Building Tomorrow's Financial Leaders
Since 2021, we've been quietly helping Australian entrepreneurs understand the real mechanics of business finance. Not the glamorous Silicon Valley stories — the actual day-to-day decisions that determine whether your startup thrives or becomes another cautionary tale.
Our Story & Purpose
Why We Started
After watching too many brilliant startup ideas fail due to basic financial misunderstandings, our founders decided to bridge the gap between entrepreneurial passion and financial reality.
What We Believe
Every entrepreneur deserves access to clear, actionable financial education — without the jargon, without the impossible promises, just honest guidance for real business challenges.
Our Approach
We focus on practical skills you can use immediately: cash flow management, funding strategies, financial planning, and the decision-making frameworks that actually matter in business.
Looking Forward
By 2026, we aim to support over 500 Australian startups with the financial knowledge they need to build sustainable, profitable businesses in their local markets.
We're not trying to create the next unicorn. We're here to help you build a business that pays your bills, employs your community, and maybe — if you're lucky and smart — grows into something bigger than you originally imagined.
Meet Our Team
Real professionals with genuine experience in both startup challenges and financial success. We've made the mistakes, learned the lessons, and now we share what actually works.
Marcus Thornfield
Former startup founder who learned financial management the hard way — through two failed ventures and one successful exit. Now teaches the practical skills that business schools somehow skip.
Our Track Record
What we're most proud of isn't the big success stories — it's the cafe owner who finally understood her cash flow, the tech startup that avoided a terrible funding deal, and the consulting firm that learned to price their services properly. These are the wins that matter.
Our next cohort begins in September 2025, focusing on Australian market conditions and the specific challenges facing local entrepreneurs in today's economic climate.
Ready to Build Something Real?
Our programs start with the basics and build to the complex stuff. No shortcuts, no magic formulas — just solid financial education designed for the Australian startup ecosystem.
Get Started Today